Courage to be real

The Courage to Be Real

A call to action and film made in collaboration with Lil Nas X and Petra Collins—celebrating courage, confidence and authentic self-expression.

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The Courage
to Be Real

Our new global ambassador shares our belief that style should be about courageously exploring all of who you are. We couldn’t be prouder to cheer him on at our Spring ’23 runway show.

WATCH THE FILM EXPLORE THE SHOP

“My whole career has been about breaking down doors.”

Lil Nas X



“My whole career has been about breaking down doors.”

Lil Nas X

Step into his style.

Explore looks inspired by the film—from Signature to shearling (and a whole lot more).

Step into his style.

Explore looks inspired by the film—from Signature to shearling (and a whole lot more).


Getting real with Lil Nas X.

A behind-the-scenes look at his film shoot with Petra Collins.




“I’m collaborating with Coach because they came to me with an amazing campaign rooted in the things I really care about: authenticity and self-expression.”

Lil Nas X

“I’m collaborating with Coach because they came to me
with an amazing campaign rooted in the things I really care about: authenticity and
self-expression.”

Lil Nas X